Transworld Business: Behind the Quiksilver Junior's Line with John Moore and Kenna Florie

Check out the Transworld Business interview with John Moore and Kenna Florie about the new Quiksilver line! According to Kailee Bradstreet of Transworld Business, Quiksilver's press preview held last month in Newport Beach captured "the overall aesthetic the brand is trying to convey: Modern Coastal Classic." The article interviews VP of Sales, Kenna Florie who says that the new line is " intended to be less trendy and more classic and timeless." John Moore is also interviewed about the fabrics and design details used while creating this line. When asked to explain what went into the design of the new line, Moore replies by saying that "we are not chasing trend,  (but instead) we are building our design aesthetic around Quiksilver's 40 year heritage. There are so many amazing stories to tell and we are honored to be able to translate this authentic Quiksilver inspiration into compelling product stories season after season. Our fabric focus is primarily natural fibers... fabrications that our girl will feel great in!" To check out the full interview and an exclusive sneak peak into the new line click here!