CA Apparel News and QSW: Quiksilver Repositions Women's brand, Outsource Design

Quiksilver Women debuted in 2008 with a contemporary deisgn aesthetic and contemporary price point. At the time, the only thing reminiscent of the beach was the label's name and heritage. Now, the company has enlisted POP Studio, the Culver City, Calif.–based design firm founded by Modern Amusement alum John Moore, to bring the brand closer to its surf roots. Replacing the more forward, trendy pieces of seasons past are simple, crisp beach-tinged designs and a new name for the brand. It will be known as QSW, continuing to target better specialty and boutique stores but with friendlier young contemporary prices to make some of QSW’s offerings accessible to better surf/skate shops. To read more about Quiksilver Women changing its name to QSW and the lines new designer, John Moore click here!