Orange County Business Journal covers the new Quiksilver Juniors Line which is aimed at women ages 18-24. The new line is designed to be a middle ground between Roxy and the company's Quiksilver Womens line for older women. Susan Branch, head of Quiksilver's Merchandising and Design, describes the line as having a "classic, coastal feel and big focus on fabric and feel." About 500 independent surf and skateboarding shops are already set to debut the line. Keep an eye out for the line which is set to hit stores in early 2011!
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