Quiksilver launched a namesake junior's line at the Agenda tradeshow in August that features 108 items target to female customers ranging from 12-24 years old. According to VP of Sales and Marketing Kenna Florie, the line is focused on classic, sustainable styles that will be sold exclusively through speciality channels in year one. The line is said to be much more subdued than what you'd expect from a brand like Roxy, and the line will be sold through specialty retail accounts, Quiksilver's own stores, as well as quiksilver.com initially.
No comments:
Post a Comment