The battle of the brands is never ending. Torah Bright who won a gold medal in snowboard halfpipe at the Vancouver Games after a series of concussions, is the face of the women's apparel brand Roxy. Last week, Roxy, sent out a release that it had signed Bright to its biggest deal ever. Todays battle for sponsors is more serious then ever, but that only comes with how much is on the lines these days. Check out the link below for the full article.